If you are into SEO then you must be quite familiar with “No-Follow” tag. Right ? Well this tag is something that webmasters always love to discuss and experiment with.
The common questions about no-follow links that people usually asks are:
- Does No-Follow Links contribute to a site’s SEO ?
- Are No-Follow tags completely being ignored by Google ?
- Should we make Nofollow links ?
- Are there benefits of any form of Nofollow backlinks ?
This list goes really long !! So let me cover all these points and clear as many doubts as you have.
What are NoFollow Links?
Well in Simple language, Nofollow links are those which do not pass any link juice. Its just a sign for search engines saying “Don’t Follow this link” or “Don’t count this”.
To make a nofollow link, a Nofollow tag is used as shown below.
Nofollow link example: <a href=”http://www.visrana.com/” rel=”nofollow”>Anchor Text</a>
Even though these links don’t pass any link juice they still are very much valuable and that’s what I will be covering in the next portion of this post.
Real Benefits of NoFollow BackLinks
Well, yes these backlinks are not directly helping you to get any SEO benefit. But guess what, these links contribute a lot !!
Many of your rankings are stable just because of Nofollow backlinks !!
Confused ?? Continue reading…
So here the benefits of Nofollow backlinks.
1. Traffic, Traffic and Traffic
Traffic is something without which you won’t get conversions of any form (may it be ad clicks, leads, sales etc). Getting a nofollow link from any relevant source can directly help you in getting a boost of traffic.
No matter what niche you are into, a nofollow relevant link will be always helping lead to some extra traffic. I guess there’s nothing much to explain under this heading.
On one of my website, I’ve got a link from wikipedia (which is nofollow) and that single link brings me 50-200 views daily. 50-200 may sound less, but for me what matters the most is traffic quality !! I’m getting exact type of traffic that I want on that post and that single wiki link helps me get it. Moreover Guess what !! that post of mine is now ranked well on page 1. Its all due to user engagement.
Like if you get a nofollow contextual link from mashable, it is then pretty much obvious that you will be getting good amount of traffic (maybe in thousands) and thus you can expect good number of social shares which inturn will get you more traffic. Plus if your content is really good your site will get great user engagement and thus it can help you in rankings too. ALL INDIRECTLY.
2. Makes your Site Look Natural
Make your site look natural, Google is a zoo filled with animals
Well having a good balance of both nofollow and dofollow backlinks make your site’s link profile look natural. This keeps you safe from updates that tend to penalize you for making backlinks.
Making some nofollow backlinks can help you in diversifying your profile which can help you escape any potential Google penalty.
3. Increases DA, PA & other Metrics
Though DA, PA, Ahrefs rank, Alexa rank etc are not at all associated with Google or any other search engine, but still most of us check and try to improve these metrics and there’s nothing wrong in doing so. Advertisers for sponsored posts, listings and ad slots doesn’t have much info about your website’s statistics and therefore the only factors they rely on are Domain Authority, Page Authority, Alexa rank etc.
Though nofollow tags are not seen as a direct ranking factor by Google and other search engines, but other sites like moz, ahrefs, alexa have a complete index of all your backlinks. So having good number of nofollow backlinks (from good sites) can easily help you increase your DA, PA and other metrics.
4. Builds Authority
Nofollow contextual backlinks also helps your site gain some authority. You start getting extra referral traffic, you probably will also be getting new subscribers, your links on big websites can help your site gain trust.
But all this happens when you provide Quality in your posts !!
5. Safest tag
One more benefit/advantage of nofollow backlinks is that its safe. Well I’m calling it safe because you really don’t have to worry about nofollow links that points to your site.
Well these were some really cool benefits of having nofollow backlinks !! But I’m sure you still have more questions, so keep reading.
Should we Make NoFollow Backlinks ?
Link building involves a lot of smart work that must keep your site standing on top even when the animals from the zoo are let free. So to have a balance just comment on other blogs related to your niche, this way you will be building relationship and at the same time gaining some no-follow links (coz most of the comment links are no-follow).
So I would let them just come naturally instead of making them.
Do you have any more queries and doubts regarding this issue ?? If yes, just ask below in comment.