In the present scenario, where branding and marketing has become essential for the growth and running of business successfully, there are email marketing platforms available which helps to make the dream come true for these business organizations by providing their services to them.
Company’s marketing is not an easy task and in such a competitive world, keeping the users engaged is desirable for smoothly running of a business. Let’s discuss the two such email marketing platforms, GetResponse and VerticalResponse, which are widely used by the businesses to get in touch with their clients and keep them returning.
Let’s start with overview of GetResponse
GetResponse is one such email marketing platform which gives you many options to add custom fields using tools to create contact lists and much more. You can track the number of subscribers to whom the mail has not been delivered or those who do not read the mails etc. You can also track the list of all those subscribers who has complaints or have unsubscribed your service. You can also find out the reason for refusal to the service.
Quick intro of VerticalResponse
VerticalResponse, on the other hand, is organized, easy to use with the bulk email service. It also has an amazing ability to connect to social networking sites. This helps to reach a greater audience and not just the ones that are among the contact lists.
With VerticalResponse, you can build your email advertising in different ways such as:
- Using email wizards
- HTML editor
- Text only option
GetResponse: this email marketing platform provides a large number of responsive templates that are compatible to run on various devices. It is easy to use and users can create and manage campaigns in very less amount of time. Customization is also very easy as one can easily modify the images, fonts, colors and social networking links.
VerticalResponse: this email marketing platform also provides a plethora of email templates which are user friendly and gives the editing tools for image customization such as: flipping, resizing and cropping etc. Custom codes can also be included in the HTML editor of VerticalResponse and background patterns and colors can also be edited.
GetResponse: it provides Autoresponder for both, premium as well as free trail users. Based on the needs and interest of the users, they can target relevant subscribers with the GetResponse Autoresponder.
VerticalResponse: with VerticalResponse Autoresponder, welcome messages, thank you notes, promotional offers and schemes can be sent to the subscribers.
GetResponse: with the features like hashtag and audio-video emails, greater number of people can be achieved to whom the emails could reach. Users can also benefit the better delivery rates with the implementation of anti-spam technology and policies.
VerticalResponse: it provides the feature of automatically resending the messages to the users who failed to open the messages at first. In addition to this, responsive and mobile friendly templates also help the users to easily view the messages over the mobile devices.
GetResponse: Pricing for GetResponse varies with the increase in number of subscribers, so one can choose the best plan suitable according to his/her needs. The pricing are as follows: $15/month for 1000 subscribers, $25/month for 2500 subscribers and so on. GetResponse also provides free trails for users.
VerticalResponse: VerticalResponse does not charge anything up to first 1000 contacts, but with the increase in the demand, various suitable packages can be chosen. Pricing for VerticalResponse are as follows: $25/month for 2500 contacts, $45-65/month for up to 10000 contacts and so on.
GetResponse: GetResponse provides user guides and email support to the users. Apart from this, you can get the preview of recipients’ mailboxes and can also add sign up links to the web and on social networking sites for gathering customers’ emails.
VerticalResponse: Apart from easily connecting your email marketing campaigns to twitter, facebook etc., it gives additional feature to integrate App, Contact Management, Developer API etc.
Both the programs, GetResponse and VerticalResponse, have their strength and weaknesses. Considering all the points and features these two email marketing platforms provides, clearly GetResponse is the winner!
GetResponse can serve the purpose for large businesses with more number of subscribers. Moreover, it also provides the WordPress integration and a multimedia platform for users to upload their personalized images. It provides a dynamic platform for users to customize according to their needs and is not restricted to its basic features.
VerticalResponse, on the other hand, provides free trails for up to 1000 contacts. It seems pretty good for small scale business that wants to enter the email marketing. It provides clean, organized and easy to use layout but you can’t arrange some of the elements and sometimes it appears to be quite tricky.