Should Link Building Remain a Part of Your SEO Strategy? The short answer is YES!
In an effort to improve the relevancy and experience for users, search engines like Google have now started to value quality over quantity when it comes to backlinks, making making marketers play by the rules.
And the rule is to create great content for the audience you care about and provide value.
But it is essential that you promote each piece of content through link building, social media, and other content amplification methods.
Below we will discuss why building link is still an important part of your SEO strategy, and offer you some basic tips on how you can establish an effective link-building campaign.
Link Building: Past and Present
If you are not familiar with the tactic, link building involves getting other websites to hyperlink back to pages on your site. Google and other search engines use these links to determine search engine rankings. The more quality links back to your site, the more popular and credible your site appears to search engines, thus boosting your rating on the results page.
In earlier days, many people would build links in any way that they could, and they often used dubious methods to make it appear as if others were linking to their content so that they could rank higher in the search engines. For instance, website owners might trade links with other website owners, thus linking to content that is not necessarily relevant, credible, or useful.
Though this type of behavior may have gotten past Google before, today, the search engine giant penalizes sites that manipulate links in an effort to provide more useful and relevant search results. That means that the lazy link building tactics that worked in the past, no longer work today. So the question remains…
Is Link Building Still Effective?
From text message messaging to paid ads, there are a variety of marketing tools out there to help you get the word out about your products or services.
However, Search Engine Optimization (SEO) remains one of the most effective strategies for gaining organic (un-paid) traffic. Link building plays an important role in SEO, and therefore, it is still a valuable part of your SEO strategy.
SEO professionals agree that link building is still a factor in Google’s search algorithm. This means that even if your website is completely equal to another company’s site in all other areas of SEO, a number of high quality links back to your content would help you earn a higher ranking.
How to Build Quality Links
There are two basic types of quality links that will not get you in trouble with Google. The first is called an editorial link. This occurs when an individual links to your content without being requested or sponsored.
Typically, someone would add an editorial link to your content because they find it valuable and want to use it as a reference or support for their own content. The best way to get more editorial links is to create quality content and promote this content through a variety of channels like social media, email and SMS messaging, and content amplification through paid methods.
Here’s how you do it:
First and foremost, you need to create great content that includes the following elements:
- A catchy emotional headline that is benefit rich.
- A sticky intro that introduces a problem.
- A color image
- A value packed content that solves your reader’s problem.
- A call to action at the end.
For a more in-depth strategy, you can check out Backlinko’s guide for even more tips.
Here are the steps:
- Use BuzzSumo to find articles that generates lots of social shares.
- Use ahrefs.com to export all the links pointing to each article that you found from step 1.
- Email every one of them using this template:
Image credit: backlinko.com
Ready to get started?