Google AdSense

What Is The Maximum Allowed AdSense Ads Units on a Web Page

Maximum Allowed AdSense Ads Units

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.

As we know that AdSense is the best contextual, high-paying ad network But AdSense also has very strictly enforced program policies. If they find that a website is in violation of their TOS, they will permanently disable the offending account that’s why It is very important to follow AdSense’s quality and program guidelines in order to avoid having your AdSense account banned.

I have received many mails since last months related to AdSense so I am gonna answer one of them which is What is the maximum number of AdSense Ads unit I can put on a page?. This is the most common question asked by new bloggers when they comes to AdSense to generate online money.

Well, Google AdSense offers different types of AdSense ads and most are categorized in the following formats:

  • AdSense Content Unit
  • AdSense Link Unit
  • AdSense For Search

Here are the maximum AdSense ads units allowed for a web page:

AdSense Content Unit

Google AdSense had some restrictions earlier for general AdSense account publishers, Google AdSense had a maximum limit of 3 ad units (while “AdSense Premium Publishers” enjoyed serving up to 6 ad units).

But In August 2016, AdSense lifted the ad unit limit for every site and Now You can now place an unlimited amount of AdSense ads on a page.

However, advertising and other paid promotional material added to your pages should not exceed your content.

In other words: You also need to maintain the quality of your site.

AdSense Content Units are available in following sizes:

  • 728*90
  • 468*60
  • 234*60
  • 125*125
  • 120*600
  • 160*600
  • 180*150
  • 120*240
  • 200*200
  • 250*250
  • 300*250
  • 336*280

Personally, I have found 336*280 and 160*600 to be the most effective but 300*250 also works great instead of 336*280.

You can also use AdSense ads from multiple publisher IDs.

AdSense Link Units

Link units display a list of topics that are relevant to the content of your page.

AdSense Link units

Link units are closely targeted to the interests of your users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see.

AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units.

AdSense Link Units perform really well when blended with your theme and placed above the fold. I tested this by placing one in the Navbar and it turned out to be one of my best-performing ad units.

Again, you can place unlimited Link Units as long as the ads are not exceeding the content. You can find the various sizes for AdSense Link Units here.

AdSense For Search

AdSense for search is a free product that lets you to place a Custom Search Engine on your site to provide users with web search. You’ll also earn revenue from relevant ads on the search results page.

AdSense for search offers you the following:

  • Choosing the content your users search: your site, a collection of sites you choose, or the entire web. You can also prioritize and restrict search to specific sections of sites.
  • Customization of look and feel: you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
  • Monetization of search results pages with targeted ads: your search results pages will display relevant ads, and you’ll earn revenue when users click on these ads.

If you’re an existing AdSense publisher, you can easily add AdSense for search to your site. If you’re new to AdSense, just complete our quick online application.


As mentioned above, Google has lifted the limit restrictions.

As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.

It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.

AdSense has explicitly mentioned: “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”

So I suggest you keep less than 5 ads per page and I usually stick to 3 or 4 But you should identify your own limit according to your blog’s layout.

A few things which I have learned from my own experience:

  • Sometimes 2 ad units perform better than 3 ad units.
  • Placing ads above the fold yields better results.
  • A combination of image + text ads perform better.

There are many different options available for the placement of ads, but I highly recommend using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar.

Let us know how many AdSense ad units you are using on your blog. Now that Google has lifted the limit, are you using more AdSense ad units, or are you keeping it the same? Share your experience in the comments!

As always, feel free to share this post with your friends and colleagues on Facebook, Twitter, and Google Plus!

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