There are many people who start blogging or online business without knowing the importance of SEO ( On Page SEO and Off Page SEO ) and how to implement SEO? The result is in failure in business. Search Engine Optimization plays a major role to become successful in online business whether it is blogging business or shopping etc.
So, it’s compulsory for you to learn both elements of SEO (Off Page and on-Page). After Google Algorithm Updates (Panda and penguin), SEO has changed a lot so it needs some extra attention because there are lots of methods thrown out of the window which was used to boost ranking in the past.
But now you have only a small amount of options left. Although you can still rank in SERPs like a boss if you follow both On page SEO and Off Page SEO techniques correctly.
Today In this post, I will cover best off page SEO techniques that you will need to know to improve search engine ranking and traffic. More traffic means more sale and more income, that turn into success.
What is SEO?
Search Engine Optimization is a process to improve website performance in Google, Yahoo and Bing etc. ‘ search engine result pages or getting traffic from free, organic, natural or editorial search results on search engine. User Experience is most important factor in search engine ranking. The higher quality content you offer to user, more chances you have to rank website.
SEO is categorised into two parts.
- On Page Optimization
- Off Page Optimization
1. On Page Optimization
On-page optimization is on site SEO optimization which includes meta title, meta description, meta keywords, permalink, alt tag and on-site content etc. On-Page optimization matters lot in ranking. If you are strong in on-page optimization, you can rank your blog post with no backlinks.
Doesn’t matter how depth and good content you write. If you don’t optimize for search engine, you will lose search engine traffic. It’s my personal experience.
So if you are not good in on-page optimization, learn from experts, do some experiments and find out what works.
Note: Don’t experiment with your main blog.
2. Off Page Optimization
All activities which is done to make a web page popular including acquiring links from authority websites in your niche and promoting on social media, comes under Off page optimization.
Off-page optimization activities are not visible on the webpage itself unlike On-Page optimization. Off page optimization helps to rank your website higher in search engine and drive insane traffic to website.
Advanced Off Page SEO Techniques
Off-page optimization has the significant impact in search engine ranking. If you rank for a keyword at 2 or 3 page, it is not going to help to get any single sale. To get results, you need to reserve the first spot in major search engine including Google, Yahoo and Bing.
The more quality backlink your website have, the more you have chances to rank at no. 1. Here I outlined advanced off page SEO techniques. If you follow them, you will see the great improvement in organic search engine traffic and ranking.
1. Blog Commenting
Blog commenting is very effective off-page SEO techniques. Blog commenting can help you to build a Good relationship with other Webmasters and popular bloggers. Also, you will get some link juice if you are commenting on dofollow comment luv blogs.
There are several bloggers have used blog commenting to establish the relationship and their name in the blogosphere.
Blog commenting is not about to get links on keywords; many newbies make this mistake. They try to get backlinks from anchor text using in comment body and using the keyword at the place of the name. The result is time wasting; nobody wants someone came and spammed his/her blog.
Most of all webmasters moderates comments and when they notice you are commenting to get only backlinks, they click on spam section and your comment is gone for forever in spam section and you become a spammer in particular webmaster opinion. So avoid spammer identity and save your time to get good backlinks in your niche.
If you are new to blog commenting, you must check out this blog commenting guide in which I have explained all things which you need to keep mind while blog commenting.
2. Guest Posting
Guest posting is one of the best effective off page SEO techniques. It does not only help in gaining links from authority sites but also send huge referral traffic to your blog. And you get some fame and connections also in the blogging sphere. Wondering how?
When you contribute a guest post at the top blog in your niche, it is shared by top blogger at his/her social media networks. And we all know every top blog have lots of fans on social media.
Here are some tips which you need to follow while doing guest posting.
- Find authority blogs in your niche and check these blog’s organic traffic in SEMRUSH, if the blog has zero traffic, then it will not add more value for you. It will be better to avoid blogs with zero traffic and put more efforts to find blogs with good organic traffic.
- Write depth articles. As depth article ranks higher in Google search result. Average Google 1st page’s result have 1,890 words.
- Reply every comment on your guest post, in this way; you will build the connections with blog audience also.
- Now you can imagine the power of guest posting.
- Share with your social media audience and subscribers; they will love to read this and if some found value in your content, he will love to invite you for guest posting on his/her blog.
Don’t wait, give the try to this powerful off page SEO technique and enjoy this power of this.
3. Article Submission
Article submission is a good way to get some link juice, but if you do it correctly. So, Remember to keep the quality on a High while submitting Articles on Article submission sites.
4. Video Marketing
These days People love watching videos instead of reading text. So, you can use Video marketing to get some traffic to your website or blog.
There are some Video sharing sites like YouTube, Dailymotion, Vimeo which allows you to upload your videos and also include a Link to your Website. Additionally, you can also make money if you are using YouTube for Video marketing.
5. Forum Marketing
Forums are great to promote your website and also get some link juice from related niche forums. This is my favorite method to get quality backlinks to give a instant boost to ranking.
6. Answering Questions
If you love answering questions, then you must go with this method to promote your website as there are some sites like WebAnswers, Yahoo Answers which allow you to include your website link as a reference if necessary.
It will drive huge traffic to your blog because the majority of the times these sites rank on the first page of Google.
7. Social Bookmarking
You must make social bookmarking your habit as it helps you get some traffic and also faster indexing of your posts.
8. Photo Marketing
You can also promote your website by sharing photos on sites like Pinterest, Flickr, etc.. It will surely help you build some reputation and drive some traffic.
9. Document Sharing
It can certainly increase your Backlinks and also drive some traffic. But remember to include links in the body section of your document where it is necessary and also a link at the bottom of the document. Some of the Popular Document sharing sites are Slideshare, Ziddo, Docstoc, etc..
So, these are some legitimate Off Page SEO tips which can help you boost Ranking. If you have any question, feel free to ask via comments. Also, If I miss any important point, please Remind me by leaving a comment.