Starting a blog is easy, making a success of it, however, is not. Every day, thousands of people launch blogs, which means that the competition is fierce. Every blogger dreams of starting a blog and it instantly becoming one of the world’s most popular sites. Sadly, however, for most of us, that’s just a pipe dream.
The good news is that while you won’t launch a blog and become an overnight sensation, what you can do is ensure that your blog’s a success. You might not ever reach a million followers, but you can still create a blog that people follow.
To help you to do that, we’ve put together a guide to six steps for Successful Blogging. Take note of these, and you can make your blog everything that you want it to be.
1. Make your blog design stand out
Without a doubt, one of the most important elements for blog success is a good layout. The main mistake that new bloggers make is picking a readymade blog design. Instead of opting to create a unique one. The reason you should always create your own design is because people are drawn to blogs that are different.
When it comes to setting up a blog, your number one priority should always be the design. The name and domain you opt for are crucial, but the style and layout are twice as important. The good news is that to create a visually appealing blog with a difference; you don’t have to use a web designer. Instead, you can create your blog using WordPress and online tutorials.
2. Pick the perfect niche
Whatever you do, don’t launch a blog if you’re unsure what your niche is. You might think that a site that talks about various topics is a good idea, but if you want to make it a success, it’s not. You see, by opting to talk about one topic, instead of various ones, you can ensure that the advice you give is of a high-quality.
Top tip: For your niche, choose a topic that not only interests you but that you also have a lot of knowledge about. The more informed you are about your chosen topic, the more likely your blog is to be a success.
3. Have a posting schedule and stick to it
Fresh content is the key to a blogger’s success. If you want your blog to be as successful as possible, the most important thing that you can do is use a posting schedule. If you’re only going to blog once or twice a week, you can’t expect to build up a steady following.
Your readers want to see new content on your blog regularly so that they always have something new to read. Plus, search engines can measure how often you blog. The more often you post fresh content, the higher in search engine rankings your site will go. That’s why having a posting schedule that you can stick to is so important.
4. Link up
One of the very best ways to get your blog noticed is to trade links with other bloggers, ideally in your niche. To approach another blogger about linking up, it’s best to send them an email to them. Or, you can guest post or collaborate with them, and use the opportunity to discuss linking up.
5. Promote your content on social media
Simply by posting content to your site, you won’t make your blog get noticed. To get your blog name out there, you need to promote your articles on social media. The best sites for using for this are Facebook, Twitter, and Instagram, so make yourself accounts for all three of these.
If you’re unsure of the best ways to use social media to promote your blog and content, use online tutorials. These can be amazing for helping you to understand all the best ways to use social media. As well as how to ensure your content reaches as many people as possible.
6. Connect with other bloggers and brands
Last but not least, if you want to ensure that your blog’s a success, you need to take the time to connect with other bloggers and brands. This means researching all the brands that are most well suited to your blog niche and contacting them to ask about opportunities. Sometimes this can be reviewing one of their products, other times it can be posting sponsored content.
As well as connecting with brands, take the time to talk to and get to know other bloggers. Get involved in blogger chats on social media. Arrange to attend blogger events and meetups. Do whatever you can to build connections with others in the blogging industry, especially bloggers in your niche. When it comes to Successful Blogging, it’s not what you know, it’s who you know.
So there you have it, the six most important steps for Successful Blogging.